6.1 Value proposition - Our target buyer are people who are looking to expand on their physique, we are going to solve the "drag" it is to balance a healthy diet and working out at the same time, we are better than the alternatives because we offer the food aspect and gym aspect bundled into one.
6.2 Competitive advantage - Our one clear benefit is how we eliminate the time wasted to go to the gym and then go and buy food products at a local market, our target market are both genders between the teen years to mid-late twenties, we will market on platforms that this age group use a lot: Instagram, youtube, and twitter.
Competitive comparison
Gym:
We may be very similar to 24 hour fitness in some ways but we aren't just giving you a workout we are giving you a lifestyle using our custom diet plans.
Restaurant:
Then you may look at us and compare us to the Veggie grill about healthy food but we look at the body as art you not only need a good diet but a personally designed workout plan.
Time:
Other gyms like crunch and 24 hour fitness may be open 24 hours a day but we close early to give a safe and clean environment.
Trainers:
Unlike many gyms like the Crunch where you only get a pass, we work with you from the beginning to make the changes you want and a diet that suits you. Trainers create a custom workout plan fitting the body type you want.
Sourcing:
We are a self owned gym that uses connections from different companies to bring you professional health benefits and clean equipment. We work with companies like Sprouts and Dick’s sporting goods. This benefits both companies because we give sponsors to them and send people their and they give us a lower price on food materials and equipment.
6.2 Competitive advantage - Our one clear benefit is how we eliminate the time wasted to go to the gym and then go and buy food products at a local market, our target market are both genders between the teen years to mid-late twenties, we will market on platforms that this age group use a lot: Instagram, youtube, and twitter.
Competitive comparison
Gym:
We may be very similar to 24 hour fitness in some ways but we aren't just giving you a workout we are giving you a lifestyle using our custom diet plans.
Restaurant:
Then you may look at us and compare us to the Veggie grill about healthy food but we look at the body as art you not only need a good diet but a personally designed workout plan.
Time:
Other gyms like crunch and 24 hour fitness may be open 24 hours a day but we close early to give a safe and clean environment.
Trainers:
Unlike many gyms like the Crunch where you only get a pass, we work with you from the beginning to make the changes you want and a diet that suits you. Trainers create a custom workout plan fitting the body type you want.
Sourcing:
We are a self owned gym that uses connections from different companies to bring you professional health benefits and clean equipment. We work with companies like Sprouts and Dick’s sporting goods. This benefits both companies because we give sponsors to them and send people their and they give us a lower price on food materials and equipment.
Competition and buying patterns:
The keys to success is setting ourselves apart from the other popular gyms. We are doing this by wanting to have a connection with each of our customers and having meals related to the workout just completed. The buying factors that make the most difference are the gym membership. We have the bronze, silver, and gold membership. Our membership are cheaper than other gym such as 24 Hour Fitness and L.A. Fitness. They are cheaper for a reason. They do not have trainers constantly asking if you want assistance and having a restaurant and gym as one. Other gyms might have only one or two trainers there at the gym. While we are trying to give our customers a more hands on experience. Our software is also good since all of our customers information is linked to our restaurant with a calendar showing what workout they should do that day and what they should eat. Brand names do matter. 24 Hour Fitness has four million members. LA Fitness has about 128,000 members. Only open 5AM-12AM. Who really is going to the gym between 1AM-4AM. Main competitors 24 Hour Fitness, LA Fitness, Planet Fitness, and Crunch. Strengths is they have been around for quite sometimes. Their weakness is they all are the same. Are not trying anything new like meals connected with workouts. They definitely impact our business by taking potential customers
The keys to success is setting ourselves apart from the other popular gyms. We are doing this by wanting to have a connection with each of our customers and having meals related to the workout just completed. The buying factors that make the most difference are the gym membership. We have the bronze, silver, and gold membership. Our membership are cheaper than other gym such as 24 Hour Fitness and L.A. Fitness. They are cheaper for a reason. They do not have trainers constantly asking if you want assistance and having a restaurant and gym as one. Other gyms might have only one or two trainers there at the gym. While we are trying to give our customers a more hands on experience. Our software is also good since all of our customers information is linked to our restaurant with a calendar showing what workout they should do that day and what they should eat. Brand names do matter. 24 Hour Fitness has four million members. LA Fitness has about 128,000 members. Only open 5AM-12AM. Who really is going to the gym between 1AM-4AM. Main competitors 24 Hour Fitness, LA Fitness, Planet Fitness, and Crunch. Strengths is they have been around for quite sometimes. Their weakness is they all are the same. Are not trying anything new like meals connected with workouts. They definitely impact our business by taking potential customers