Strategic Niche Marketing: As we do not have a specific main product because we are a gym/restaurant, we are mainly selling our services and assistance to provide people that feel welcomed enough to purchase a membership, a healthy lifestyle or whatever their goal may be.
Strategic Partnerships: First, we will limit our partners to maximize our income while giving our end of the deal with these partners. Secondly, we are choosing our partners based on reputation, distribution efficiency, and product quality. While looking at how our partners are, we also have to look at how much it’ll cost, we need to maximize our profits and cannot afford to spend more than what we have.
Market segmentation and Detailed market breakdown-
Elite- our target customers will be people who are addicted to the gym, we will focus down on these people because we want our gym to be reputable and want to see and hear good reviews about our place, from people who are credible. The average age of a fitness trainer consider to be “elite” is thirty-nine years old, averaging a salary of $58,000 of yearly income. We know that they dedicate their lives to the gym, which is why we offer long service hours: from morning to night. Majority of them also have some sort of education in the physical field of work, such as a bachelors degree in kinesiology and fitness.
Novices- our company wants to strive to help people change their lives from the very beginning. We believe they would be our second biggest group because, we understand that those who are new to working out can be a bit shy on the whole “going to work out” next to people who are much more advance than them. Our novice groups range from all ages and shapes and sizes, this is why they are novices! They come in here to make a change in their lives. However based on our research, we believe that the majority would be teenagers who want to start working out, they can get a lot of tips and tricks from those who are older in our gym. We know that school is more of a priority than working out at their young age, so we keep our doors open for a very long time. And they can enter our gym after they’re our done with their schoolwork
Foodies- Our third major group would without a doubt be those who highly enjoy food. Since our gym is unique and offers food to our customers, we know we would bring those types of customers in. We understand that foodies tend to be older and have a higher income than let’s say a college student. So they will focus their attention on the actual food aspect of our gym and restaurant; we know they have a fine taste so we will try our best to cater to their needs.
Target market segment strategy-
Our target markets are locals of the Laguna Beach who already have a sense of what to do when working out. Of course novices are also welcomed but our gym will tend to welcome more of the “pros” at working out and show them how to improve upon their skills with certain exercises and food.
We will analyze our consumer demand and understand that they would want to see some of the best equipment that you cannot get at other gyms. We also know that they would like the food we serve them to actually serve their purpose and help them with their body goals. So we will make sure both of these things happen.
We will use heterogeneous approach when it comes to meeting our customer needs. We will take reviews from all of customers- foodies, elites, novices and focus down on their specific wants and needs. We will try to meet all their needs as much as we can. By doing this approach we avoid a cluster and sub-categorize our customers.
However our customers will have to understand that in order for us to meet their demands they need to generate profit for us. If we were to have a small amount of elites and more novices, we would focus our attention more on the novices than elites.
Industry Analysis-
We feel that this is the perfect time to open up a gym. People are almost always looking for ways to improve their own body, and we see many gyms opening up. However they are very corporate so they have that “coldness” to them. We would like to offer the citizens of Laguna Beach and neighboring cities a warm and friendly place to work out. We are also aware that jobs are expected to grow by 8% by 2024. So this is obviously an industry that will only grow!
Website marketing strategy-
Strategic Partnerships: First, we will limit our partners to maximize our income while giving our end of the deal with these partners. Secondly, we are choosing our partners based on reputation, distribution efficiency, and product quality. While looking at how our partners are, we also have to look at how much it’ll cost, we need to maximize our profits and cannot afford to spend more than what we have.
Market segmentation and Detailed market breakdown-
Elite- our target customers will be people who are addicted to the gym, we will focus down on these people because we want our gym to be reputable and want to see and hear good reviews about our place, from people who are credible. The average age of a fitness trainer consider to be “elite” is thirty-nine years old, averaging a salary of $58,000 of yearly income. We know that they dedicate their lives to the gym, which is why we offer long service hours: from morning to night. Majority of them also have some sort of education in the physical field of work, such as a bachelors degree in kinesiology and fitness.
Novices- our company wants to strive to help people change their lives from the very beginning. We believe they would be our second biggest group because, we understand that those who are new to working out can be a bit shy on the whole “going to work out” next to people who are much more advance than them. Our novice groups range from all ages and shapes and sizes, this is why they are novices! They come in here to make a change in their lives. However based on our research, we believe that the majority would be teenagers who want to start working out, they can get a lot of tips and tricks from those who are older in our gym. We know that school is more of a priority than working out at their young age, so we keep our doors open for a very long time. And they can enter our gym after they’re our done with their schoolwork
Foodies- Our third major group would without a doubt be those who highly enjoy food. Since our gym is unique and offers food to our customers, we know we would bring those types of customers in. We understand that foodies tend to be older and have a higher income than let’s say a college student. So they will focus their attention on the actual food aspect of our gym and restaurant; we know they have a fine taste so we will try our best to cater to their needs.
Target market segment strategy-
Our target markets are locals of the Laguna Beach who already have a sense of what to do when working out. Of course novices are also welcomed but our gym will tend to welcome more of the “pros” at working out and show them how to improve upon their skills with certain exercises and food.
We will analyze our consumer demand and understand that they would want to see some of the best equipment that you cannot get at other gyms. We also know that they would like the food we serve them to actually serve their purpose and help them with their body goals. So we will make sure both of these things happen.
We will use heterogeneous approach when it comes to meeting our customer needs. We will take reviews from all of customers- foodies, elites, novices and focus down on their specific wants and needs. We will try to meet all their needs as much as we can. By doing this approach we avoid a cluster and sub-categorize our customers.
However our customers will have to understand that in order for us to meet their demands they need to generate profit for us. If we were to have a small amount of elites and more novices, we would focus our attention more on the novices than elites.
Industry Analysis-
We feel that this is the perfect time to open up a gym. People are almost always looking for ways to improve their own body, and we see many gyms opening up. However they are very corporate so they have that “coldness” to them. We would like to offer the citizens of Laguna Beach and neighboring cities a warm and friendly place to work out. We are also aware that jobs are expected to grow by 8% by 2024. So this is obviously an industry that will only grow!
Website marketing strategy-
- Home: Our home page gives a brief description of whom we are and what we want to provide to the people of Laguna Beach. We open our page with our logo and a picture of a man who is obviously well fit, to try to get our customers wanting that body themselves.
- Statistics: Here we show results of our huge survey; customers will be able to see what they wanted in the early stages of our company, and how their opinions have changed overtime.
- Location: We obviously want people coming into our building, which is why we decided to add a page dedicated to our location, it includes our address and phone number and photo on Google maps.
- Financials: Here we show our financial strategy and what we need to do in order to make money, and how we plan on doing it. This includes all the costs of our products and how much money we need in order to break-even then make a profit.
- Design: This page is dedicated to our early designs of our gym and restaurant. We can have customers make suggestions and take any of their concerns when it comes to the overall concept of our building. However we our confident with our design but of course open to any suggestions.
- Join: If we have successfully completed convinced our potential customers, we have a join page so they can sign up. Here it includes our pricing and the special benefits they get for choosing Raising Grains as their workout provider.
- About us: This little page is to connect with our audience, because we want to feel like a family. Here we provide info on how we became a gym and various details about us, the owners.